Founders in Focus
Video interviews with AI company founders from all over the world — candid conversations about what they're building and what it takes to grow on the global stage.
First Interview
Cassandra
CEO & Founder
"AI Marketing Measurement: Replacing Attribution Guesswork with Scientific Certainty"
A deep dive into how Cassandra is rethinking marketing measurement from the ground up — combining MMM, geo-lift testing, and always-on incrementality into one platform, and what that means for how brands spend their budgets.
What to Expect
Founder Stories
Unfiltered conversations with CEOs about where they came from, what they built, and the hard decisions that shaped their companies.
Deep Dives
30-minute format designed to go beyond the pitch — exploring the business model, the team, the vision, and the path to global growth.
About the Host
Lorenzo Vallone
Founder & Managing Director, ARTE LOGICA
With 30 years in software development and a front-row seat to the AI revolution, Lorenzo brings genuine curiosity and technical fluency to every conversation. He's passionate about the craft of building — from boardroom strategy to hands-on engineering — and endlessly fascinated by the people bold enough to start companies.
This series shines a light on AI founders from all over the world — exploring where they came from, what they're building, and what it takes to grow a company on the global stage.
Interview guests are featured in the ARTE LOGICA AI directory.